Some Things Just Work
When NewPage acquired the Productolith paper brand, they asked Froeter Design to relaunch and refresh it. We recognized that one of the oldest names in American coated paper needed to own its legacy. After competitive research and brainstorming, we began a new national pitch..."Some things just work"...which encapsulated all the paper's qualities that buyers have sought out for decades. The result was a fun and modern look at a classic. No fuss, no tricks, all you'll ever need.
