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Ed #14 Getting Personal

Understanding the Communications Mix

With the advancement of printing technology, data mining and the explosion of social media—Facebook, Twitter and countless other online communities and communications—marketers are discovering that they can have a conversation with their customers. And to succeed, they must make it a great one. An ongoing one.

NewPage's Ed #14 Getting Personal

NewPage's Ed #14 Getting Personal
Facebook vs Google
A puzzle of social stats
The communications mix
Zappos case study
QR code example

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