People are the answer.
Bringing people and social causes together is where Chicago Cares excels. However, they weren't always delivering their message properly, and asked Froeter Design for help. Our work began as an internal brand and language document, based on interviews and research. This document has been a unifying tool for the staff when approaching corporate partners. Even more importantly, that research and strategic positioning helped us craft an external brand message. Community is the issue...people are the answer.
