Our clients seek us out for our step-by-step evaluation and recommendations. Our successful methodology is centered around a process of analysis, interviews and secondary research.
You don’t work in a vacuum, and neither do we. Business is more competitive than ever, and careful planning and thinking must inform a marketing initiative. Our initial research and brief comes from the need to clearly understand your firm’s unique position, capabilities, desires and issues prior to any creative exploration.
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Assess
Before we do anything, we listen. Through clear communications and digging questions, we gain a deep understanding of our client’s business situation. Then we watch their competition, what they do, how they do it and where they put their flag in the ground. We look to position our clients in a place where the competition is not, and with a message that is genuine and authentic.
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1. Observe situation
2. Interview staff
3. Understand the audience
4. Establish goals
5. Create timeline
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Invent
Here is where the problem solving gets rolling. We take our understanding of our client’s market realities and explore ways of creating differentiation from the competition. We work past preconceived notions to fresh ideas and new realities. The questions don’t stop, they just get more focused.
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1. Competitive visual audit
2. Investigate examples
3. Incorporate research
4. Collaborative brainstorming
5. Discuss opinions
6. Message development
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Create
Every project and client is unique. The structure of our work takes many forms. Whether its a white paper, print piece, web, or broadcast, no two executions are alike.
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1. Develop ideas
2. Design concepts
3. Project specifications
4. Present prototype concepts
5. Gather feedback
6. Refine and approve
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Produce
We build off of an agreed upon plan, structure and message. FDC delivers famously detailed prototypes, specifications and production schedules intended to uncover problems well before we reach this expensive and time-sensitive stage. We take great pride in our work by managing every process from art creation to messaging, physical construction to user experience testing, consistency to differentiation.
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1. Implement final solution
2. Monitor quality
3. Test and confirm
4. Turn over deliverables
